'¼ºñ½º´Â °í°´ÀÌ Æ¯Á¤ÇÑ ºñ¿ë ¹× À§Çè¿¡ ´ëÇÑ ¿À³Ê½Ê¾øÀÌ ´Þ¼ºÇϱ⠿øÇÏ´Â °á°ú¸¦ ÃËÁø½ÃÅ´À¸·Î½á °í°´¿¡°Ô °¡Ä¡¸¦ Àü´ÞÇÏ´Â ¼ö´ÜÀÌ´Ù.'
'A service is a means of delivering value to customers by facilitating the coutcomes that the customers want to achieve without the ownership of specific costs and risks.'